PDA

View Full Version : Harley-Davidson Buys Both MV Agusta & Cagiva!


burns
07-11-2008, 11:09 AM
http://www.superbikeplanet.com/2008/Jul/080711b.htm

HARLEY-DAVIDSON TO ACQUIRE MV AGUSTA GROUP
EXPANDING PRESENCE IN EUROPE
Italian Company Known for Premium, High-Performance Motorcycles

Milwaukee, Wis., July 11, 2008 -- Harley-Davidson, Inc. (NYSE: HOG) today announced the signing of a definitive agreement to purchase the Italian motorcycle maker MV Agusta Group (MVAG). Under the agreement, Harley-Davidson will acquire 100 percent of MV Agusta Group shares for total consideration of approximately 70 million euros ($109 million), which includes the satisfaction of existing bank debt for approximately 45 million euros ($70 million). In addition, the agreement provides for a contingent payment to Claudio Castiglioni in 2016, if certain financial targets are met. MV Agusta Group is privately held, with the Castiglioni family owning 95 percent of MVAG shares.
The acquisition is expected to close in several weeks, pending the satisfaction of contingencies and receipt of regulatory approvals. Harley-Davidson intends to fund the transaction primarily through euro-denominated debt.
MV Agusta Group has two families of motorcycles: a line of exclusive, premium, high-performance sport motorcycles sold under the MV Agusta brand; and a line of lightweight motorcycles sold under the Cagiva brand. MV Agusta's F4-R motorcycle, powered by a 1078cc in-line four-cylinder liquid cooled engine, is rated at 190 hp. The company sells its products through about 500 dealers worldwide, the vast majority of them in Europe. In 2007, MVAG shipped 5,819 motorcycles. During 2008 MVAG has significantly slowed production due to financial difficulties.
"Motorcycles are the heart, soul and passion of Harley-Davidson, Buell and MV Agusta," said Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer. "Both have great products and close connections with incredibly devoted customers. The MV Agusta and Cagiva brands are well-known and highly regarded in Europe. They are synonymous with beautiful, premium, Italian performance motorcycles," Ziemer said.
Harley-Davidson, Inc. plans to continue to operate MV Agusta Group from its headquarters based in Varese, Italy. Following closing, the first priority will be to appoint a leadership team to include a new Managing Director and to resume the manufacture of current models.
Current MV Agusta Group Chairman Claudio Castiglioni will continue in a leadership role as Chairman and will play a major role in future product development. Design Chief Massimo Tamburini will continue his leadership of MV Agusta Group's world leading sport-bike design studio.
"We take enormous pride in MV Agusta and Cagiva motorcycles," said Castiglioni. "Our riders seek an uncompromising experience in premium performance motorcycles. And with Harley-Davidson's deep understanding of the emotional as well as the business side of motorcycling, I have great confidence that our motorcycles will excite customers for generations to come."
According to Ziemer, the acquisition is intended primarily to expand Harley-Davidson, Inc's presence and footprint in Europe, complementing the Harley-Davidson and Buell motorcycle families. Retail sales of Harley-Davidson motorcycles have grown at a double-digit rate in Europe in each of the last three years, as the Company has increased its strategic focus on global markets.

"The acquisition of MV Agusta Group will enhance Harley-Davidson, Inc's position as a global leader in fulfilling customer dreams and providing extraordinary customer experiences. We look forward to a long relationship with the MV Agusta and Cagiva families of customers and employees," said Ziemer.

MrDude_1
07-11-2008, 11:31 AM
sooooo champion sells Harleys now?

Nash
07-11-2008, 11:56 AM
All I have to say is: FUK!

fasterthanyours
07-11-2008, 11:56 AM
Can I buy an MV with Straight pipes?

Mike
07-11-2008, 01:42 PM
...so MV is only worth about $39KK? :eek:

With HD marketing muscle behind them, maybe this will help them grow :shrug:

jason 41
07-11-2008, 05:14 PM
:confused: I'm not sure how to feel about this....

patrickzx10r
07-11-2008, 05:40 PM
i think the words you're looking for jason are:

sick to your stomach.

"Harley-Davidson of Daytona Beach"

redneck #1: "well whatin the hell ya call this thang?"

redneck #2: "i think that there is one of those m'er v augustas, like a roman guy"

redneck #1: "maybe I should ride it with a toga on er something! durr durr"

mccutch2u
07-11-2008, 07:10 PM
I am with nash .................maybe h-d should learn to build something reliable before they buy some other company...............mvaugusta formally italian now mexican made just like harley davidson

LaCosa
07-11-2008, 10:14 PM
Check it: http://online.wsj.com/article/SB121580639011946689.html?mod=googlenews_wsj

Poor MV...Are we gonna see a Agostini Fatboy?

Cheers,

Jason

Nash
07-12-2008, 08:46 PM
After reading more into this buy, I think it could possibly work out. Why do I say this, you ask? Well, MV Agusta was previously owned by a car company from Malaysia. They are the ones who tanked the company. We'll see how HD does. But I wonder....will they pull their bikes from Champion and go exclusivly to HD dealerships? I bet they do.

Professor Fate
07-12-2008, 09:04 PM
Maybe the WOPs can pull HD away from the turn of the 19th century aviation technology.:lol:

ItsDomino
07-12-2008, 09:32 PM
hmmm could this possibly mean that my next sportbike will be an Agusta?:lol:

Professor Fate
07-12-2008, 09:35 PM
Or it could be a HD that leaks olive oil.:lol:
Sorry I just had too.:smilebig:

burns
08-08-2008, 11:19 AM
Harley-Davidson Completes Purchase Of MV Agusta Group

http://www.roadracingworld.com/news/article/?article=33600

fasterthanyours
08-08-2008, 11:54 AM
Wow $108 Million

MrDude_1
08-08-2008, 01:31 PM
i wonder how this will effect buell.

MrDude_1
08-08-2008, 01:32 PM
OOOH! thought:
maybe now tamburini will design the new buells!

DK
08-08-2008, 02:50 PM
Seeing as how HD would be well served to keep up with the growing demand for sport motorcycles after the fall of the baby boomers who have been the same model demographic from the Universal Japanese makes of the early late 70's early 80's the deal makes sense. Tapping into generation y and x may keep them afloat a little while. Tech oriented youths are not going to buy into the retro lifestyle as their parents have.

Model the ownership of 20-37 year old motorcycle enthusiasts. What do you think they desire to ride ?

Not too many of my immediate peers are going Sturgis and the like.

Be nice if the tooling was moved from Italy to Stateside if HD plans on marketing these bikes as their own.

So what's the next move ?
HD to sell out to TATA or similar Asian up and comer ?:popcorn:

or will Japan introduce new battery technology for the rise of

"Copper and Gold Wars"..........:lol:

Be funny to think currency would no longer be backed by a gold standard when the need arises for the production of all this new technology.

:hic:

When are these OEM manufactures going to create or establish the reproductive fuels for their machines? Their growth is not sustainable if they can not control what fuels them.

Now would you want to ride a motorbike if it was the size of a star wars x wing fighter because it will have to be solar powered.

:smilebig: A little over caffeinated but you get my point.

ND4SPD
08-08-2008, 03:44 PM
This is purely a strategic move for HD. They need to infiltrate the European market if they want to stay afloat due to stagnant sales in the US. Shelling out $108mill for MV was way cheaper(not to mention faster) than building hundreds of dealerships.

jason 41
08-08-2008, 05:35 PM
Ding Ding we have a winner! The dealerships will not change in the US nor will bikes be "pulled" from any dealer, Dealers will have the choice to opt out of selling the bikes if they want.

DK
08-08-2008, 07:36 PM
This is purely a strategic move for HD. They need to infiltrate the European market if they want to stay afloat due to stagnant sales in the US. Shelling out $108mill for MV was way cheaper(not to mention faster) than building hundreds of dealerships.

Just borrowing your quote, not exactly picking on you here, but my two cents.

Your probably correct, but how long or how many units can you supply to old legacy money or funds. Many youth throughout EU and other european nations can't or simply don't purchase homes. Where in the hell are they going to get loans to by new MV motorbikes.

"Like my new motorcycle".
(wearing my credit between my legs)

"Before I get to dispense myself of the concoction brewing in my new found loin's, may I request of you not to wake up my grandmother and nephews before we enter the basement".

(Bis. org had papers printed a while back on stagnet growth through eastern eauropean home markets).


There's little to no new growth there. Hey we can always market them for the Chinese and new Asian money.

American owned, Italian built motorbikes for Asia, team go go globalisation at work.

They'll make some money, not a lot, just don't see dealer network growth coming cheap enough throughout Europe to support them in major metropolis's. Cost of commercial lease in London, Paris, Hamburg, Madrid compared to profit margin after sale. Margin's are good for dealership's to take them on, until they realize how poorly contrived their parts stock is and how many warranty repairs they will be eating with the materials they have been using. For Harley it benefits them for greater buying powers for materials they will use throughout construction of all their new found model lines. Growth for MV bikes will not work unless they are manufactured somewhere on the planet outside of Italy. What do you think it's still an MV if robotics are used throughout the assembly ?

Selling to persons with money, IE top shelf gucci stuff creates a sustainable place in the market as your brand loyal demographic doesn't exactly have to sacrifice anything for the sake of ownership. You survive by supplying them, with the knowledge hey they'll always have some money. Until some new and rarer hand built start up happens. This price range of sport bikes is simply fashionable and designer's come and go. Don't see this as generating any growth unless H_D infuses Star Jone's esque ass load of funding to move the operation. MV has never had the parts availability any of the OEM Japanese, Korean or British makes.

Owning a ducati or MV is like being married to (Enter supermodel's name you would desire here) who was great for about six months, you get to show her off and as much as she turns you on, it's just another trip to the gyno as there is this ever lingering yeast infection brewing.



Might do well in Moscow, UAE and other markets, but sustainable growth, not buying it.

Anybody remember our little East Coast Ironhorse Bubble ?

Fashionista Guerilla's will be lurking in the mists......
(Italians are good at this if you can recall)

Harley will be well served if she rocks out at her new night club with the understanding there's new noise ordinances that will be passed in town very soon, then realizes there's some other well established joints who are modeling new places. HD holding down MV for any long term period is not believable to me, unless they are in fact that ............well........ad lib yourself..........


Ad lib old Wendy's advertising......

"Where's the growth" .......?

Dollar extends 9-week high against euro - Aug. 7, 2008 (http://money.cnn.com/2008/08/07/markets/dollar/index.htm)

Plenty of money in Europe, but not exactly the sportbike demo, auto's sure fine.

Here's to hoping I eat my words, but I wouldn't count on serious return if I had other options.

I don't have options so......:wall:

Take it for what my opinion is worth.

Turbo storm
08-11-2008, 12:58 AM
it's just another trip to the gyno as there is this ever lingering yeast infection brewing.

:chin:mmmm sounds good! Let's take that yeast and make some beer!:pals:


Anybody remember our little East Coast Ironhorse Bubble ?

Cookie cutter choppers are no longer the cool thing to have. They all look alike, but have different paint jobs.

Nash
08-07-2010, 09:50 AM
HD sold MV Agusta back to Claudio Castiglioni. I may now think about getting the new F4.

the_MAC
08-07-2010, 09:59 AM
i guess harley couldn't sell enough chrome accessories for the mv...

Professor Fate
08-07-2010, 11:54 AM
Or get it to leak oil.

Scootimus
08-07-2010, 10:47 PM
Speaking of older than hell threads, where the hell has Burns been? I know they got internet in the TN back woods!